It is only azaleas cultivated in East Flanders and which comply with strict quality standards that are permitted to be sold as ‘Ghent azaleas’. The nurseries know these standards as the ‘PAK conditions’. PAK stands for ‘Project Azalea Kwaliteit’, for which objective quality criteria were drawn up.
The nurserymen are subject to independent monitoring and have to take part in flower tests, and their products have to meet strict quality requirements. For instance, 80% of the buds must already display the colour of the blossoms and there are also strict rules about leaf quality. The potted plants have to be free of weeds and a clean and well cared-for flower pot is guaranteed.